Adidas
Local Rework Design for Adidas
Client
Adidas
Date
Deliverables
Modifications
Bespoke
Design
Credits
Direction: Anders Felsager
Graphic: Emilie Kruse
Input
In a hands-on collaboration with local creatives, we reimagined classic Adidas silhouettes through in-house customization at our studio. The project emphasized craftsmanship, storytelling, and personal expression — with each piece individually reworked using deconstruction, embroidery, and hand-finishing techniques. Our space became a creative lab, inviting experimentation and dialogue around heritage and reinterpretation.
Output
The result was a one-of-a-kind collection that blended Adidas’ iconic design language with a raw, artisanal edge. Showcased through a capsule drop and styled campaign, the project resonated with both streetwear audiences and design-conscious consumers. It reinforced the value of slow customization in a fast-fashion world — and spotlighted the local talent that helped bring each piece to life.
