Rhodes
Content and direction for Rhodes
Client
Rhodes
Date
Deliverables
Photography
Curation
Editing
Credits
Photographer: Tobias Hofmann
Input
We led the creative direction and photoshoot for a Japanese heritage jewelry brand, with a focus on bridging traditional craftsmanship and modern aesthetics. The art direction drew inspiration from the brand’s cultural roots — emphasizing material richness, symbolic design, and subtle elegance — while introducing a contemporary visual language to resonate with a new, global audience. The set design, lighting, and styling were all carefully curated to reflect this duality.
Output
The final campaign delivered a striking visual narrative that honored the brand’s legacy while positioning it within a modern context. The imagery balanced restraint with edge — elevating the jewelry through thoughtful composition and nuanced storytelling. The work was used across digital advertising, print, and retail touchpoints, and played a key role in expanding brand awareness beyond its domestic market.
