Vin Super Natural
Content and Direction for Vin Super Naturel
Client
Vin Super Natural
Date
Deliverables
Creative Direction
Location Scouting
Content Shoot
Credits
Photographer: Tobias Hoffmann
Input
In partnership with Vin Supernatural, we created a photo campaign that celebrates their collection of pure, character-rich natural wines. The creative direction focused on highlighting the beauty, personality, and composition of each bottle — treating them as both objects of craftsmanship and expressions of nature. We designed and executed a visual language that balances elegance with authenticity, ensuring every shot conveyed the brand’s ethos of honesty, quality, and individuality. The imagery was tailored for use across digital platforms, print, and in-store touchpoints, creating a cohesive visual identity that resonates with both loyal customers and new audiences.
Output
The campaign elevated Vin Supernatural’s visual presence, translating their brand story into striking, memorable imagery. By capturing the wines’ unique qualities and natural beauty, the photos became a powerful tool for storytelling — engaging viewers, inspiring curiosity, and reinforcing the brand’s position as a leader in natural wine culture. The visuals provided versatile content for marketing, strengthened recognition across channels, and left a lasting impression on both casual wine enthusiasts and dedicated connoisseurs.
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